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Edcor Newsletter March 2025

EDCOR NEWSLETTER

What is Free Education?

If you have ever wondered what “free education” or “free school” is and can’t stop but wonder how you or someone you know paid hundreds of thousands of dollars to get through school whereas now it’s “free,” you are not alone. You are among the millions of Americans perplexed by the terminology. And you’ve reached the right place to learn what free education is all about.

In the past decade, the terms “free education” or “free school” have gained popularity as a recruitment and retention tool, especially for frontline workers in the healthcare, retail, and hospitality sectors. Let me be the one to break the bubble – the word “free” is a misnomer in the terminology. It’s the employer that’s paying for their employees to go to school so that the employees stick around for longer and progress through the career ladder within the organization. This is because it’s much cheaper for organizations to pay for school than to lose trained employees to competition and go through the recruitment cycle all over again. As a part of the benefits portfolio, these come under Education benefits specifically Tuition Assistance (TA) benefits. The tuition administration services are delivered through third-party providers and each one works and markets their product differently. So, it’s not free for the employers.

The use of the word “free” in this context is highly debatable even for employees. At least there is an opportunity cost involved because most of these third-party education benefit providers offering “free education” or “free school” take away the freedom of choice from the employees while pigeonholing them to a handful of schools they charge a high marketing fee from in exchange for traction. Data has shown that this results in lower graduation rates because the employees often get disengaged since they have little to no say in the school they’re going to as one of the factors, ultimately resulting in attrition, and the “free education” product not delivering the desired results.

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CEO’S CORNER

Adrienne L. Way, Edcor Owner, President, and CEO

March holds a special place at Edcor since we are a certified women-owned and women-run organization. Women’s History Month, celebrated in March, recognizes Women’s achievements and contributions throughout history. It’s also a month when we celebrate the International Women’s Day. To all the women reading this – more power to you. Let’s keep making the world a better place.

There is something else that’s happening in March. Sara Van Wagoner and I will be participating in a roundtable at Total Rewards Forum, The Biltmore Miami, Coral Gables, FL from March 30 – April 1 to share our knowledge and insights on Education benefits and how Corporate America can derive maximized value from these benefits. The conversations are long due given the evolving nature of the workplace, and with all the changes that technology has brought about. Edcor has been the guiding light to Clients who work with us closely, steering their ships in the right direction. However, with this forum, we plan to share our strategies with a wider audience so that everyone can benefit from the knowledge. We hope to see some of you there.

Let’s future together!

Adrienne L. Way, Edcor Owner, President, and CEO

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